Investment
$15,000
A focused, high-impact phase of the Avenue 360 annual roadmap — built to convert patients, lift donations, and stand up the reusable systems every future campaign and page will run on.
This $15K project is one deliberate step inside a larger annual arc. It earns its place by laying the foundation the later phases depend on — not by trying to do everything at once.
Brand refresh underway, email capture live (75 captured), paid campaigns + Women's PrEP / Get Care landing pages, Google Business listings claimed, hosting transitioned to Cloudways.
Homepage refresh, two reusable template systems, clearer patient access, a locations + map experience, donation upgrade, and the SEO / tracking / accessibility foundation.
About / origin-story ecosystem, centralized content + calendar database, newsletter integration, reputation engine, and deeper SEO content build-out.
Orion as the communications heartbeat — email / SMS / call / scheduling — plus MyChart integration, AI support, and connected microsites.
Every dollar maps to an Avenue 360 goal. The foundation phase concentrates on the outcomes a website can move directly.
Clear new-vs-existing pathways and frictionless appointment access to grow encounters.
A modern donation experience tied to the new payment system, underwriters, and individual giving.
Location pages, an interactive map, and Google Business Profile work to win local search and trust.
A clear front door for co-marketing partners, corporate underwriters, and clinical referrals in and out.
A homepage that finally matches the brand refresh and tells the Avenue 360 story up front.
Conversion tracking on appointments, donations, calls, and forms so every later phase is accountable.
A quick review of the live site to ground the plan. The good news: the foundations are solid, so this is a smart refresh — not a rebuild.
The site runs a custom theme, so we build refreshed sections as reusable blocks — protecting budget and SEO equity.
Google Tag Manager is already installed. We extend it into proper conversion tracking rather than starting from zero.
WPML already powers the Spanish site, so new templates can ship Spanish-ready without new tooling.
Seven clinic pages are live — this is templatize-and-map, not building from scratch.
The homepage still leads with a 2020-era collage. It's the highest-traffic surface and the clearest brand opportunity.
A January weather-closure notice remains on the site months later — a clear case for a manageable alerts module.
Allocation is weighted toward the homepage and the two reusable systems — the work that delivers immediate impact and compounds across the rest of the roadmap.
The technical and structural ground rules every deliverable in this phase is built against.
Keep WordPress on the existing custom theme and Cloudways hosting. Refreshed sections ship as reusable blocks — no rebuild, no SEO disruption.
Apply refreshed Avenue 360 standards (color, type, logo) as reusable tokens and components so future pages stay on-brand by default.
Campaign and location pages built as true templates (custom fields / block patterns) — the 80/20 reusability model. Build once, deploy many.
Extend the existing GTM install into GA4 conversion tracking on appointments, donations, calls, and form submissions.
Target WCAG 2.1 AA through source-level fixes — meaningful compliance, not a third-party overlay widget.
Build new templates against the existing WPML setup so Spanish ships alongside English where prioritized.
No PHI collected outside approved systems. Forms stay informational and hand off to OCHIN MyChart for anything clinical.
A Cloudways caching and image-optimization pass bundled with the homepage work to keep the refreshed pages fast.
What we design and build in this phase, with a clear priority on each. Two of these are templates — meaning they produce many pages, not one.
Replace the dated collage with a modern, action-first homepage: new-vs-existing patient split, primary CTAs (Appointment, Patient Portal, Find a Location, Donate), an origin-story teaser, and a manageable notices module.
One reusable, trackable template that standardizes all future campaign pages — EHE, screenings & quality, donation appeals, mobile clinic, events, and partner / referral pages. Modeled on the proven Women's PrEP and Get Care pages, which stay live as-is.
A location master directory, one polished repeatable location template, and an interactive map with directions wired to Google Business Profile. Refreshes the seven clinic pages already on the site.
Refine the existing Get Care flow: clarify new vs. existing patient, surface OCHIN MyChart for current patients, add a clear "what happens next," and route calls by campaign.
Refresh the donation page and integrate the new payment system. Separate underwriter vs. individual giving paths and connect to the Voices for Hope sub-brand.
A front door for co-marketing partners, corporate underwriters, and clinical referrals — built from the campaign template, so it's branded and trackable at near-zero added cost. Deeper partner "shared communications" comes in Phase 2.
A homepage origin-story teaser ships now. The full HACS / Bering Omega / Avenue 360 "About" ecosystem is deferred to the content phase where it belongs.
Deferred until the centralized content + calendar database exists, so events feed the site, social, and locations from one source rather than being hand-built.
Light brand-alignment of both pages this phase. The Rippling careers integration is already live, so the work here is presentation, not plumbing.
The capabilities the build delivers across those pages.
Tokenized colors, type, and components so every page — now and later — stays consistent without re-design.
Clickable map with directions and per-clinic details, connected to Google Business Profile for local search and reviews.
Distinct CTAs and pathways so new patients book and existing patients reach MyChart fast.
GA4 events on appointments, donations, calls, and forms — the proof layer for the whole roadmap.
A controllable banner module so closures and announcements are easy to post — and easy to take down.
Build on the 75 emails already captured: a cleaner capture point and a defined next step / welcome handoff.
Embed the new donation/payment system once the vendor is confirmed.
New templates ship against WPML so prioritized pages launch bilingual.
Accessible headings, contrast, focus states, and alt text baked into the templates from the start.
Review-prompt + QR groundwork tied to GBP — full reputation engine arrives in the content phase.
Two reusable templates turn future page requests from custom builds into same-day deploys. A design system keeps everything on-brand automatically. And a measurement layer makes every dollar spent after this fully accountable. The foundation pays for itself across the rest of the year.
A handful of inputs unblock the build. Flagging them now keeps the phase on schedule.
Raised on 5/13. A short looping video header is high-impact but needs footage. Confirm direction and asset source.
Which provider, and is it ready to integrate? This gates the donation deliverable.
Embed vs. link for OCHIN MyChart on the appointment pathway. Confirm with the EMR team.
From the new template. Recommendation: EHE and PrEP / Women's PrEP first.
Recommendation: lead with The Heights (recent negative reviews) plus the highest-traffic clinics.
Confirm which Phase 1 templates ship Spanish-ready at launch vs. shortly after.
These are on the roadmap — just not in this $15K phase. Naming them now shows the bigger picture and keeps the foundation focused.