Investment
$15,000
A focused, high-impact phase of the Avenue 360 annual roadmap — built to convert patients, lift donations, and stand up the reusable systems every future campaign and page will run on.
This $15K project is one deliberate step inside a larger annual arc. It earns its place by laying the foundation the later phases depend on — not by trying to do everything at once.
Brand refresh underway, email capture live (75 captured), paid campaigns + Women's PrEP / Get Care landing pages, Google Business listings claimed.
A static rebuild with persona-clear pathways, ~10 custom-designed pages, a style guide that governs everything after, a sortable location and map directory, and a foundation ready for CMS, campaign templates, and chatbot in the website's Phase Two follow-on.
Begins with the website's Phase Two — CMS install, campaign landing-page template, chatbot — and expands into the deeper About ecosystem, a centralized content + calendar database, and reputation / social-feed integration.
Orion as the communications heartbeat — email / SMS / call / scheduling — plus MyChart integration, AI support, and connected microsites.
Every dollar maps to an Avenue 360 goal. The foundation phase concentrates on the outcomes a website can move directly.
Clear new-vs-existing pathways and frictionless appointment access to grow encounters.
A modern donation experience tied to the new payment system, underwriters, and individual giving.
Location pages, an interactive map, and Google Business Profile work to win local search and trust.
A clear front door for co-marketing partners, corporate underwriters, and clinical referrals in and out.
A homepage that finally matches the brand refresh and tells the Avenue 360 story up front.
Conversion tracking on appointments, donations, calls, and forms so every later phase is accountable.
A quick review of the live site to ground the plan. The good news: the foundations are solid, so this is a smart refresh — not a rebuild.
Moving off WordPress removes plugin and security overhead and sets up a faster, leaner foundation. CMS comes back in Phase Two when the content team is ready to self-serve.
Google Tag Manager is already installed. We extend it into proper conversion tracking rather than starting from zero.
Six clinic pages plus Omega House and the Mobile Clinic are live — this is template + sortable directory, not building from scratch.
Pairing AI with the content team accelerates copywriting, shifting more of the $15K toward design and page development.
The homepage still leads with 2020-era assets. It's the highest-traffic surface and the clearest brand opportunity.
A January closure notice remains on the site months later — a clear case for a managed alert system.
Allocation is weighted toward the homepage + style guide and the templates that scale. AI-assisted content shifts more of every dollar into design and page development.
Six steps from a blank sitemap to launch. AI-assisted content development is the efficiency that lets a small budget reach a big page list.
Shape and size of the site. What pages exist, in what hierarchy.
User flows, page-level structure, what consolidates and what splits.
Low-fidelity content wireframes for every page. Structure before style.
Page copy developed with AI + the content team — efficiency that frees more budget for design.
Brand-aligned design for every priority page, governed by the style guide.
Static build, accessibility checks, cross-device testing, and launch.
The technical and structural ground rules every deliverable in this phase is built against.
Build the site fresh as static — no WordPress, no plugin overhead. CMS installation comes in the website's Phase Two when the content team is ready to self-serve.
Ship a usable style guide alongside the homepage. Every later page snaps to it — Insurance, Careers, and Phase Two campaign builds included.
Location pages and News articles built as true templates. The campaign landing-page template arrives in Phase Two with the next paid campaign.
Extend the existing GTM install into GA4 conversion tracking on appointments, donations, calls, and form submissions.
Target WCAG 2.1 AA through source-level fixes — meaningful compliance, not a third-party overlay widget.
Spanish coverage out of the box; targeted human-translated content layered in selectively as priorities surface.
No PHI collected outside approved systems. Forms stay informational and hand off to OCHIN MyChart for anything clinical.
Static deployment on a modern frontend stack — fast loads, minimal ongoing maintenance, lower long-term hosting cost than WordPress.
Eleven pages designed and built this phase, plus a style guide that governs the rest. Anchors and Musts get custom design; Shoulds get the style guide treatment.
The brand standards live on this page. Persona-clear pathways for Patient, Provider, Donor, and Partner; primary CTAs to appointment, patient portal, location finder, and donate; the managed-alert module; and the origin-story teaser.
Avenue 360's story told with signature visuals — the HACS / Bering Omega / Avenue 360 relationship, the whole-person care model, the PACT values. The page that earns trust for everything else.
A master directory with a sortable, filterable map — spanning Avenue 360 clinics, the Mobile Clinic, and Omega House, plus the broader directory of urgent cares, hospitals, and individual providers.
One repeatable template that produces all six clinic pages — hours, services, directions, GBP wiring, and reviews surfacing.
A focused 1–2 page Ending HIV Epidemic landing built from the existing wireframe flow. Ties the EHE story to the appointment and PrEP paths.
A single services page with a tabbing system for quick views — HIV care, supportive services, behavioral health, dental, pharmacy, hospice — without forcing one long scroll.
Refreshed donation experience with payment integration. Underwriter vs. individual giving paths, tied to Voices for Hope.
A sortable / filterable index plus an article-level template that turns every event, announcement, and campaign moment into a structured, shareable page.
Both pages brought onto the new standards at their existing URLs — preserves ad traffic and search equity while bringing brand and structure forward. Clarifies new-vs-existing patient routing and surfaces OCHIN MyChart.
A clear front door for co-marketing partners, corporate underwriters, and clinical referrals. Built on the style guide rather than custom design — full partner shared-comms expands in Stage 03.
Both pages brought into brand alignment via the style guide rather than custom design. The Rippling careers integration is already embedded, so this is presentation, not plumbing.
The capabilities the build delivers across those eleven pages.
Tokenized colors, type, and components — lives on the homepage and governs every page after, including Phase Two builds.
Distinct journeys for Patient, Provider, Donor, and Partner anchored on the homepage and threaded through the site.
Avenue 360 clinics, Mobile Clinic, Omega House — plus urgent cares, hospitals, and individual providers — surfaced as a searchable map.
GA4 events on appointments, donations, calls, and forms — the proof layer for the whole roadmap.
Build on the 75 emails already captured: cleaner capture point plus a welcome / nurture sequence.
A controllable banner module so closures and announcements are easy to post — and easy to take down.
Spanish coverage out of the box; targeted human-translated content layered in selectively.
A central hub for patient education and printable resources, organized for the personas it serves.
On-page SEO per location, GBP wiring, and the groundwork for the reputation engine that arrives in Stage 03.
Accessible headings, contrast, focus states, and alt text baked into the templates from the start.
Embed or link to the new donation/payment system — pending vendor confirmation.
A static foundation that's faster, more secure, and cheaper to maintain than WordPress was. A style guide so Insurance, Careers, and Phase Two campaign pages snap to brand without custom-design budget. Two reusable templates — locations and articles — for the rest of the year. And a structure already shaped for Orion when the time comes.
A handful of inputs unblock the build. Flagging them now keeps the phase on schedule.
Raised on 5/13. A short looping video header is high-impact but needs footage. Confirm direction and asset source.
Avenue 360 to share embed capabilities from the donation/payment vendor so we can determine the right integration pattern.
Embed vs. link for OCHIN MyChart on the appointment pathway. Confirm with the EMR team.
Confirm what we mean by Patient, Provider, Donor, and Partner so the homepage pathways and downstream content match.
Which non-Avenue 360 location types ship this phase — urgent cares, hospitals, individual providers — and where the data comes from.
Recommendation: lead with The Heights (recent negative reviews) plus the highest-traffic clinics.
Confirm Google Translate as the default Spanish coverage, with targeted human-translated content on a defined short list of pages.
These are on the roadmap — just not in this $15K phase. Naming them now shows the bigger picture and keeps the foundation focused.